How to Mention a Referral in Your Cover Letter
A referral can help you stand out from the crowd when you are applying for a job. Hiring managers and recruiters are more likely to take a closer look at candidates with whom they share a mutual contact, and for good reason: studies have shown that hiring through employee referral is faster, cheaper, and more effective than relying on job sites. Referral hires also tend to get up to speed more quickly, fit in better, and stay at the company longer.
A referral cover letter can make the difference in helping your application get noticed by prospective employers. It also gives the hiring manager some context for your work and provides additional information about you.
What Is a Referral Cover Letter?
A referral cover letter is used to mention a mutual connection when applying for a job. You might be referred by a colleague, a friend, an employee at the company you’re interested in, or even your college career office. Having a referral to mention in your cover letter helps the hiring manager relate your experience to the open position, and can provide some insight into how well you might fit in at the company.
Your cover letter is your opportunity to highlight your education, skills, and qualifications for the job. In addition to your referral, you will have the chance to mention a few specific examples of why you are the best candidate for the position, and give more detail than you can on your resume.
How to Get a Referral
The referral doesn't have to be a business connection. You can ask anyone you know at the company or who has a contact at the company if they would recommend you for a job.
Just be sure to check with the individual in advance and ask if they are willing to give you a referral. Even if you’re certain they’d vouch for you, giving a potential referral a heads-up ensures that they’ll be able to offer the best possible recommendation, given the job requirements.
You can send a letter or email asking for a referral, which will give the person the time and opportunity to think through what they can do for you, and how to proceed.
How to Mention a Referral in a Cover Letter
When you use a referral in your cover letter, you should mention it in the first paragraph. Include the individual by name and describe your connection with them as well. Give a brief account of how you know the person, in what context, and for how long you have been acquainted.
In addition, if the person recommended that you apply for this particular position, take the opportunity to mention why they are endorsing you. What qualities of yours made them think that you would be a good fit for the company?
My colleague Amy Smith recommended that I contact you directly about this position. Amy and I have worked closely in the industry for many years, and she thought that ABC Inc. would be a good fit for my style and experience in sales. She pointed out that as a successful, award-winning salesperson I would be an excellent addition to the sales team at ABC Inc.
Referral Cover Letter Tips
Name-dropping does not come easily to some people, especially if you're already struggling with how to write about your accomplishments and sell yourself to a hiring manager.
For this reason, it is often helpful to look at examples of cover letters. Be sure to tailor your letter to fit your personal and professional circumstances.
You should include a brief mention of the recommendation right away in the letter. This strategy puts the referral in the front of the reader's mind, giving them context for what follows.
This leaves you plenty of space to expand on your strengths and why you're the best candidate for the job. Your cover letter is your chance to make a strong first impression, since it is likely the first thing a hiring manager will see, possibly even before your resume. Take the opportunity to impress them with your contact and their recommendation, and then go on to show examples of your successes in the workplace to prove that you are the most qualified person for the job.
As with all your business correspondence, make sure that you proofread your cover letter for correct spelling and grammar, and check that the information matches on all the documents you submit.
Read More: How to Ask for a Referral for a Job
When you apply for any job, the very first tool you will use to grab the attention of employers is your cover letter. (Yes, there are of course companies that are so big they don’t have time for cover letters. But plenty of hiring managers at small and mid-sized companies do read them, myself included.) A cover letter highlights the reasons you are the best person for the job and how you will benefit the company. It also demonstrates your ability to effectively communicate your objective. That’s why the opening lines of your cover letter are so important. You need to hook the employer so they want to continue reading and learn more about you.
There’s no one right way to open your cover letter, but there are a few techniques you can try to make your letter stand out. Here are five ways to write the opening lines of your next cover letter:
1. Job Title & Accomplishments. This is a very common and effective way to start out a cover letter. The idea is to get straight to the point and impress the employer with your background. Use your most impressive and most relevant accomplishment stories to explain your worth.
Example: As a social media coordinator for Company X, I manage many digital media outlets. By implementing new social media marketing tactics, in the past year, I have doubled our audience on Facebook and tripled our followers on Twitter.
2. Excitement Means Dedication. Another approach is to begin your letter by expressing your excitement for the job opportunity. If there’s a job or company you’re particularly enthusiastic about, it’s great to say so. When a potential employer sees you’re excited, this translates into how motivated and dedicated an employee you would be. This makes them want to find out if you’re as qualified as you are eager.
Example: I was excited to find an opening in human resources with Company Y because your work with y (be specific) has been important to me for a long time. I am the perfect candidate for this position because it combines my experience with human resources and y.
3. Keywords, Keywords, Keywords. When applying for a larger company where you know an applicant tracking system will be used, a smart idea is to make your opening lines keyword-heavy. The right keywords will make sure your cover letter gets read, and will immediately highlight many of your most relevant skills.
Example: Written and verbal communications are two of my strongest areas of expertise. Through my years of experience in public relations, I have perfected my skills in social media, media relations, community engagement, and leading a team. It is the combination of these skills that makes me the best candidate for your public relations manager.
4. Network Ties. If someone in your professional network is refers you to a position, company, or specific hiring manager, the best approach is to use this right away in your cover letter. Name-dropping your mutual contact will provide the employer with a point of reference to go from. They’ll be interested to see why your referrer thought you’d be a good fit for the job.
Example: My name is Jane Doe and recently I spoke to your communications coordinator John Smith, who informed me about the opening in your IT staff. He recommended I contact you about the job because of my strong interest in the field.
5. What’s in the News? Another unique option to impress employers is to demonstrate your knowledge of current events in your opening lines. Look for recent news about the company you’re applying for and tie it into the job opening. Explain why the news item makes you think you’d be best for the job.
Example: Recently, your company has been highlighted on The Huffington Post and Forbes because of your partnership with Charity Z. After reading those articles, I became inspired to seek employment opportunities with your company and was happy to see an opening for an administrative assistant. As someone with vast experience in that area, I would be the perfect candidate for the job.
With all of these options, it’s important to tailor your entire cover letter to your specific experience and each individual job description. A personalized cover letter is essential to prove your qualifications and will be more likely to result in an interview. Start making changes to your next cover letter.
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